Reasons Why You Should Include Video Marketing In Your Business’s Marketing Plan?
In this ever-growing consumer-focused market, it is crucial to find unique ways to mark your presence among customers. It can be anything related to products or services or marketing activities.
In the past decade, video marketing has mushroomed as the most powerful and effective way of marketing strategy.
Videos are perfect for your audience who crave short and engaging pieces of product information. Rather than reading the information, people these days prefer watching a video.
Videos are a great means to teach complex concepts to your customers. Videos inspire marketing-specific actions like taking demos, trials, subscriptions, and ultimately buying the product.
If you’re not in the video production for your products and services, it’s time!
Check out 10 key benefits of including video marketing in your business strategy.
- The video is captivating.
Video attracts the audience’s attention more than text. It combines auditory and visual senses.
Audiences feel more engaged and share and comment more on video content, as compared to blogs.
- Video leads to customer conversions and boosts sales.
You can give a more detailed description of your products or services by video production. Audiences get more engaged, as they retain the message behind the video. It also builds trust for the brand. And eventually, lead to customer conversion.
- Videos are more shareable.
Videos are not only entertaining but also bring value by providing tips and tricks.
In fact, videos get more shares than text and image content, both combined.
- Video can improve SEO.
Quality video content boosts audience interest and engagement and ultimately drives traffic to your website. This is important since traffic and click-through rates are the main ranking factors for Google. The more traffic your videos get, the taller your website will rank in the search engine results pages (SERPs).
In search results, Google’s algorithms prioritize pages with video content. So, it is important to include videos as part of the marketing strategy.
- Video engages users on pages longer.
Adding marketing videos to your website’s pages increases the number of time visitors spends on your website. People retain information better explained in a video. So, video production increases your chances of reaching your target customers and builds value and higher retention rates.
- Videos offer a good ROI
The cost of marketing video production is less as compared to the benefits it reaps for your brand. Hence a good and positive Return on Investment (ROI). However, the ROI will depend on several factors like your content strategy and the quality of your marketing videos. The technology present today makes helps in video production, without spending a big. You can even shoot a video on your smartphone.
- Videos are a great technique to explain your product to the customer.
Video content is the most powerful tool to help potential buyers gain more knowledge about the product.
Customers only buy a product when they know its use and importance in their life. So, the visual element of the videos helps businesses clearly explain their product. Through an explainer video, you can show your potential customers about your product offerings and solutions to customer problems.
The Marketing Video is a great method to reach your potential customers. The various video production companies available in the market have made it is easier than ever before. If marketing videos are not a part of your product marketing strategy, you should re-think and rebuild the strategy to match your competitors. Sit down with your marketing team and discuss your budget and desired ROI.