Retail business is not easy. It never was. Starting from acquiring new customers to retaining them for a long time, a retail firm owner goes through a lot of hardship. However, it still holds 75% of all commercial shopping experience anywhere in the world.   

Despite the growing trend of e-commerce deals, the conventional brick– and –mortar shops are still the most preferred shopping zone for buyers.  

The competition is fierce. Every shop or retail showroom has to make its standout existence from the rest. That’s when the in-store promotions come to play. Several retailers have changed their destiny by subscribing to retail radio plans and in-shop jingles.  

Relationship between a Thriving Business and In-store Promotion

Of all other promotional techniques, retail radio offers the most effective way of promoting business to the intended target audience at the right time without any distractions. 

There’s a direct relationship between the two. If you leverage in-store advertising to its full potentials, then you can start getting enhanced footfalls at your retail stores around the year. 

More than 80% of consumers who visit a retail shop are undecided. They don’t know what to buy.

Similarly, more than 60% of buyers directly indulged in conspicuous consumption. Even if something that they don’t need immediately—they would still buy that. 

Around 20% of shoppers will certainly buy a product if the product is advertised well through in-store ads. 

The conventional mode of brand promotions through TV Ads, FM radio channels, danglers, handbills, and newspapers doesn’t guarantee any enhanced profitability of the firm that we do! 

By making proper use of customised retail radio jingles and in-store promotional activities, you can easily acquire new customers and beat your competitors.   

Merits of In-store Brand Promotion  

• It enhances overall product sales.
• It Increases your ROIs.
• It creates Goodwill in the market.
• It provides you with a loyal base of customers.
• It’s appealing and attracts customers. 
• It helps you maintain your brand tone.
• Gives you a competitive edge over others 

Key Features of In-store Advertising

Succinct Message 

Our up-to-the point in-store advertising helps you make direct contact with customers. Your visitors will spend more time at the shop because we will highlight your latest offers and discounts. 

Lifelong Rapport 

Believe it or not, using the right kind of message at the right time will help you establish a lifelong rapport with your customers. You never know how a brand jingle can influence a random visitor to buy more from your shop.  

In-Shop Demonstration 

Be it an electrical gadget or newly-launched FMCG product, live product demonstrations using audio-visual medium always enhance customer engagement ratio at a shop or mall.  

New Offers 

Publishing big-big advertisements in newspapers and magazines won’t attract too many customers. Instead, give your customer something new when they come to your shop. Welcome them to your retail showroom with our customised in-store announcements on irresistible offers and discounts available at your shop. 

Why Should You Choose Retail Radio For Promotion In India

Retail showrooms and malls can get huge benefits by subscribing to Retail Radio programs.  

In-store promotional jingles go beyond the restrictions imposed by handbill, TVC, and other forms of advertisement. These customised brand jingles are short and crisp.  

Even if a customer hears it for the first time, it is likely to leave a long-lasting impact on their minds. It helps your business thrive without burning a hole in your pocket.  

The Promise of In-store Advertising 

• They will give you a wider reach across hundreds of Indian cities and villages.
• They create engaging content to keep customers hooked to your brand.
• It resonates with the customers for a long-long time.
• We offer good music and tunes to attract new leads to your shop.
• We will offer the best customer-serving-experience by refreshing them with outstanding tunes.
• The best medium to effectively announce new offers and discounts and product launches.
• We help you maximise your ROIs and sales.

The Conclusion 

More than 90% of retail shops and selling points aren’t aware of the earning opportunities that they can get avail of through retail radio. In-store promotions are a must at business firms and showrooms selling jewelry items, FMCG products, IT products, Computers, shopping malls, and fashion stores. 

Considering the massive outreach of retail studios, it will help your brand publicity reach across hundreds and thousands of cities and villages in your home country and beyond. You will also get more than a half million tracks and customised jingles to captivate your customers.