Soulflower Crosses Record Breaking Production Of 300,000 Units Per Month
Emerges As One Of India’s Largest Farm To Face Brands
Mumbai: This year, Soulflower achieved a record-breaking monthly production of 300,000 units using core ingredients sourced directly from organic farms, propelling the brand to become one of the largest Farm to Face beauty brands in India. The brand expects to cross the production of half million units per month by November 2024 and six million units in a year.
“Our Farm to Face concept came into being in 2021 by establishing a 9-hectare farm in Banswara, Rajasthan. Here we grow and nurture more than 1,200 trees to cultivate over 100 kilograms of herbs organically. This initiative not only supports the production of all-natural hair growth, skin care and personal care essentials but also trains and empowers local tribal women and youth about modern sustainable farming methods,” says Ms. Natasha Tuli, Co-Founder & CEO, Soulflower.
Soulflower prides itself on transparency, ensuring that all ingredients are clearly listed on its product labels—no hidden or confusing names. As a PETA-approved brand, Soulflower is committed to cruelty-free practices, using no animal-derived ingredients and never testing on animals. The brand also prioritizes sustainability by incorporating innovative methods to use recyclable and eco-friendly materials throughout its production and packaging processes.
“This is a remarkable achievement considering that our cultivation is almost entirely driven by local farmers and ingredients are harvested in small batches to ensure maximum potency and efficacy in each of our product,” adds Ms. Tuli.
Recognized as India’s first Farm to Face beauty brand, Soulflower has revolutionized the concept of clean beauty by ensuring that the journey of its products, from raw ingredients to finished goods, is entirely transparent and sustainable. The brand’s commitment to cruelty-free and high-efficacy solutions aligns with the growing global consciousness towards ethical consumerism.
“We integrate environmental sustainability into the brand’s ethos, ensuring that Soulflower’s footprint is as gentle on the earth as it is effective on hair and skin,” concludes Ms. Tuli.
Soulflower is one of India’s leading direct-to-consumer (D2C) brand specializing in high-efficacy, 100% natural and certified organic, preservative-free, cruelty-free skin and hair care solutions. Since 2001, the brand has been helping people grow and glow for over 23 years. Soulflower offers a wide range of products, including hair oils, serums, masks, handmade soaps, bath salts, and essential oils. These products are handmade with ingredients sourced from Soulflower’s own farms in Rajasthan, making #CleanBeauty and #FarmToFace a reality for its customers. The brand believes in drawing inspiration from traditional and environmentally sustainable farming methods of tribal communities and transforming them into effective and result driven solutions. It provides vocational training, skill upgrading and employment opportunities to women, artisans and craftsmen, enabling them to achieve financial independence.
Cruelty-Free and PETA approved are more than certifications; they’re the brand’s daily commitment. Soulflower’s Mumbai headquarter is home to more than 20 animals and cares for over 500 stray animals daily. Soulflower is currently present PAN India across 650+ retail outlets and e-commerce platforms like Amazon, Myntra, Nykaa, Tira, Purplle, FirstCry. It is now also available on Quick-commerce platforms like Blinkit, Zepto, Swiggy Instamart, BigBasket which helps Soulflower reach its customers in no time. Internationally, the products are available across USA, Australia, Singapore, UAE, Japan & the UK. Join Soulflower on a journey to healthy, happy hair and skin.
