‘Want to re-introduce an entire generation to the Archer magic’: Kuku FM partners with Lord Jeffrey Archer for a thrilling Hindi audio debut

Another step in bringing the world to its listeners, and bringing its listeners to the world – Kuku FM acquires exclusive audiobook rights for iconic works of Lord Jeffrey Archer including the William Warwick series, The Fourth Estate and more. 

Mumbai, India – (30th, July 2024) – Kuku FM, India’s leading audio entertainment platform, has acquired the exclusive rights to adapt several of Lord Jeffrey Archer’s acclaimed works into Hindi audiobooks. This pioneering initiative marks the first time Archer’s beloved stories will be available in an audio format, turning over to a thrilling new chapter in digital entertainment space.

The securing of the exclusive rights also includes the iconic William Warwick series and other global bestsellers including “The Fourth Estate,” “As the Crow Flies,” and “A Matter of Honour.” This strategy aims to bridge the gap between global literature and Hindi-speaking audiences across India and South Asia, making these literary masterpieces accessible.

Jeffrey Archer, whose narratives often draw inspiration from Indian concepts and characters, has long held a special place in the hearts of avid readers. His works always resonate deeply with a varied readership in India, ranging from young adults and middle-aged professionals to literature enthusiasts and those who have an interest in historical narratives. Archer’s books consistently top bestseller lists globally, as readers get drawn to his masterful storytelling and universal themes of ambition, power, and human fulfilment.

“We are thrilled to bring Jeffrey Archer’s works to our platform. His narratives, known for their out-of-nowhere plot twists, and compelling characters, are ideally suited for our listeners’ growing entertainment needs, as they clock in almost 100 mins a day, and still ask for more”, said Lal Chand Bisu, CEO and Co-founder of Kuku FM. This partnership allows us to cater to our diverse audience base and introduce these globally acclaimed stories in an immersive Hindi audio format for the first time. We want to re-introduce an entire generation to the Archer magic.”

The audio format is particularly well-suited to Archer’s writing style, known for nail-biting cliffhangers and dialogue-rich prose. This adaptation promises to bring his complex characters to life in an immersive auditory experience, set in Hindi language to deepen the listener’s emotional bond with the story.

“I am delighted that my books will now be available as Hindi audiobooks via Kuku FM. I very much hope that those who have never listened to my stories will enjoy them, along with the many who are already fans of my work.” said Lord Archer.

This project aligns with Kuku FM’s continuous efforts to bring diverse, world-class entertainment choices to a wide set of audiences, and further solidifies its dedication to ensure there is a library for everyone on the platform.

The release schedule for the Hindi audiobook series will be announced in the coming weeks.

Kuku FM is India’s leading audio entertainment platform, offering audiobooks, stories, summaries, courses, and more across 20+ genres and 7+ languages. With a vision to revolutionize the way Bharat consumes audio content, Kuku FM has become a go-to destination for audio enthusiasts, boasting over 49 million downloads and 2.7 million paid subscribers. For more information, visit https://kukufm.com/.

Published in 114 countries and more than 47 languages, with more than 800,000 5* reviews, Jeffrey Archer is firmly established as one of the world’s bestselling authors, with international sales passing 300 million copies.

He is the only author ever to have been a number one bestseller in fiction (nineteen times), short stories (four times) and non-fiction (The Prison Diaries).

Jeffrey has been married for 58 years to Dame Mary Archer DBE. They have two sons, William and James, three grandsons and two granddaughters, and divide their time between homes in London, Cambridge and Mallorca.