SEO is indispensable to business promotion and online visibility. Appearing on top of the SERP (Search Engine Result Pages) of various search engines is something that no business firm can afford to ignore.
The message is clear; either perform or perish.
Whether you are an IT shop or a firm that specializes in IT services, unless your business ranks on top of the Google search result pages for that intended keywords, your business can’t grow.
SEO also has several other roles to play.
1) Enhanced Online Visibility
Someone said it right that out of mind is out of sight. If a firm fails to position itself on top of Google or any other search engine’s result pages, then that business will gradually lose its visibility, and won’t find new customers to sell its products or services.
More than 90% of customers will buy products or services appearing on Google Page-1
When a business firm continuously stays on the first or second position on search engine result pages, then it creates the brand’s credibility in the market.
Customers want your site to load within 2-3 seconds. If loading speed takes more time, then customers will leave your site.
3) New Leads
Without SEO, it’s impossible to get new leads. The simple reason is, when we need anything, we usually search for the same online. If a business firm fails to come on the first to third position, then it might fail to get the attention of the intended buyer.
Your site must be smartphone-optimised. Around 65% of customers will visit your site through their smartphones. Unless your site is AMP-optimised, these customers may not come back again.
There are several other reasons too why SEO is indispensable to your business and online reputation. I have tried to capture some of the essential advantages of SEO as given below!
Get New Leads and Unique Visitors.
Stay ahead of your competitors.
Creates brand loyalty and credibility in the market.
Maintain a perfect online reputation.
Facilitate easy sale and purchase from your site.
I hope this article will really help the readers know and understand the importance of SEO in the field of online marketing and brand reputation. Let me know if you have any queries.