If you sell seasonal goods or services, you should definitely have Pinterest boards that correspond to different seasons. It gives you the opportunity to showcase your seasonal items, and, by separating boards by season, it makes it super easy for your customers to see what you have if they’re looking for gifts or seasonal items.
What those seasons are may be different depending on the type of business you are. If you’re selling sporting goods, then you definitely need this boards for Football, Basketball, and Soccer. You may also need boards for gift-giving occasions like Father’s Day and Christmas.
If your business is all about fashion and/or beauty, you may want to stick to the four seasons, and then add in Pinterest boards for gift-giving occasions like Mother’s Day and Christmas.
You can even get really detailed on these boards: Men’s Spring Collection, or Perfect Christmas Gifts for Mom. If your products tend to stick around for a few years, then you don’t need dates on your boards; if you bring out a new collection every year, then definitely add the current year to the title of the board. It all depends on what product or service you are selling.
Using seasonal Pinterest boards gives your business a variety of ways to market to your ideal customer. Since we know that men are less likely to be using Pinterest (although Jeff Sieh does an amazing Google show about marketing to men on Pinterest), if your perfect buyer is a male, you can market to those who are likely to be shopping for him: wives or mothers for every day stuff (depending on his age…hopefully), or just about anyone who may want to give him a gift. If you’re marketing products designed for children, you know you want to target parents; you need to keep your target market in mind when designing your Pinterest boards.
Some Pinterest Starters for Our Customers
The Four Basic Season
- New Year’s
- Valentine’s Day
- Father’s Day
- Memorial Day
- Fourth of July
- Labor Day
Your Pinterest boards should be a reflection of your brand. Make sure they’re in line with your goals and mission before you start publicizing them. Don’t send out links to your boards until they have at least ten images (preferably more). Make sure that your product descriptions are on target, and include great keywords; just like your web copy, your Pinterest copy helps you show up in search results!
If you’ve got questions about implementing a Pinterest marketing strategy, The Studymoose will be happy to assist you. Overall, Pinterest is great for any company with lots of visuals and can benefit a huge variety of businesses.
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